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Société Générale launches "bankers stories" online marketing campaign

17 November 2008  |  1935 views  |  0 Source: Société Générale

On 17 November, Société Générale is launching an original communications initiative on the Internet in Europe (France, UK, Germany, Italy and Spain) and in Asia (Hong-Kong, Singapore and China).

From 24 November, it can also be seen on TV in France for a month.

Through a series of thirteen 30-minute films, Société Générale has chosen to give a voice to those who work in the bank everyday: the men and women who help individuals and companies accomplish their projects.

Designed by Harrison & Wolf, this reality campaign is a first. It shows the vision of the bank as as all the different jobs, and also shows how those who work there contribute to economic, social and societal progress.

"We wanted this campaign to be "real". We wanted to show the enthusiasm, the professionalism and client commitment that motivates our teams", says Jean Bourdoncle, Director of the Société Générale Brand. " In the current climate, we really wanted to reaffirm the raison d'etre of our professions which provide truly local services that support the real economy".

 

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