Odysii, a global provider of marketing intelligence software for onsite messaging, today announced the U.S. availability of two in-branch solutions that enable banks to communicate more effectively with customers using digital screens.
Odysii's Queue Area Solution and Teller Solution allow banks to communicate with in-branch customers at both a group and personal level to help influence sales and improve their overall in-branch experience. Both solutions will be demonstrated for the first time in the U.S. at the BAI Retail Delivery Conference & Expo in Orlando, Florida on November 18-20 in Booth 626.
Unlike offerings that loop the same content over and over, Odysii's Queue Area Solution applies branch rules based on waiting area customer data. Utilizing a bank's insight on its visitors, marketers have the ability to modify and customize messaging in real-time to adjust to changing demographics and interest rates, new promotional offerings, and current and local business conditions. Targeted content can be shared with waiting customers across thousands of digital screens at banks nationwide, or tailored to the unique goals and sales objectives of a single branch. Odysii's Teller Solution allows marketers to take personalization even one step further. By utilizing the teller station to access customer data, Odysii matches that individual's financial profile with relevant offers to customize and present targeted messages on a small, customer-facing digital screen.
"In today's competitive and challenging market, financial institutions can no longer afford to invest in delivering generic in-branch messages that fail to connect with nine out of ten customers," said Jeff Gattis, president of Odysii U.S. "Our proven solutions allow marketers to stretch their budgets by increasing the effectiveness of every dollar spent. By providing real-time, targeted messaging, we allow banks to drive more sales, reduce costs, and create a more personal in-branch experience."
Odysii's marketing intelligence solutions have been implemented by several leading financial institutions worldwide, including Banco Santander, Bank Leumi, Bank Piraeus, Bank Philippines Island, Credit Agricole, HSBC, and Laiki Bank. The software works directly with a bank's extensive customer data, using patented algorithms and analytics to prioritize rules and integrate them with marketing content. Doing so enables marketers to automatically adapt content to fit the distinct needs and conditions of local branches, creating relevant promotions that meet customer needs and branch priorities.
If a branch is significantly above quota on auto loans for the month, but struggling with home equity lines, Odysii's software can trigger rules-based algorithms to automatically create and display home equity loan messages in greater frequency across lobby screens, perhaps with a special discount for in-branch customers on that day only. At the same time, the business banking desk might feature a display in its waiting area to promote small business checking accounts, a Visa Small Business Card, or IRA account information. Small screens greeting visitors at the teller station or ATM can present even more personalized offers. For example, home equity loans can be marketed only to those who already own a home, individuals who pre-qualify for a credit card could be offered a 10,000 point bonus to activate a card immediately, or online banking might be promoted only to those who don't already use the service.
"According to studies, only one out of every one hundred customers visiting a branch completes a purchase or acquires financial services beyond a simple teller transaction," added Gattis. "Our goal is to help banks capitalize on their customers' presence at the branch to deliver relevant messages that capture their attention, draw them to the products and services most relevant to their needs, and improve the success rate of transactions. In several implementations we have achieved that goal, more than doubling proactive customer inquiries, greatly increasing the number of transactions completed, and most importantly, raising sales revenues."