In cooperation with Plus Finanzservice, First Data, a provider of electronic commerce and payment services, has launched a new instant issuing programme in Germany that enables consumers to apply for a credit card at a merchant location and receive the card immediately.
The instant issuing application process is quick and easy. Consumers use self-service terminals to enter their application data, their credit is assessed immediately and a credit limit is assigned to each card. Cards are then embossed and presented to consumers on site.
Four electronics retailers will initially offer this programme to their customers, and there are plans to extend the rollout to 80 hypermarket merchant locations in 2009. Participating merchants will be able to implement the program quickly - generally within three months. The cards can be co-branded with the merchant, incorporating their look and feel in the card design, offering a new vehicle for their marketing efforts.
"This new service to Germany allows cards to be embossed, issued and used for payment directly at the point of sale," said Plus Finanzservice's chief executive officer, Claus Heide. "With this development, we're pleased to be able to offer state-of-the-art card technology that allows retailers to provide a convenient payment method and promote customer loyalty."
Peter Vesco, managing director of First Data in Germany said, "We are proud to bring this innovative and attractive consumer finance solution to market with Plus Finanzservice. We believe merchants and consumers will both benefit from the convenience of the instant issuing programme."