Nasdaq OMX launches market data service in Europe


The NASDAQ OMX Group, Inc. (NasdaqGS:NDAQ) today announced its new real-time market data service is now available to millions of individual investors in Europe.

"European Last Sale" is now offered by Borsen, Denmark's largest financial newspaper, as well as, both popular Danish financial websites.

European Last Sale enables firms to create dynamic stock tickers, portfolio trackers and time/price graphs products for public use. Prior to the launch of European Last Sale, intra-day data was available without charge on many web sites but only on a 15 minute delayed basis.

"Danish individual investors have become very active in recent years and this trend has been reflected in the high quality of information provided by the Danish media, who continuously aim to offer their readers and visitors the most current information. Providing individual investors with access to real-time market data is a timely development given the current state of the financial markets and the vast and rapid changes taking place during trading hours," said Bjorn Sibbern, President of NASDAQ OMX Copenhagen.

Interactive Data Corporation (NYSE:IDC), a leading provider of financial market data, analytics and related services, will also redistribute European Last Sale data through its Real-Time Services Business. Delivering this information through PlusFeed(sm), Interactive Data's consolidated, low latency digital data feed will help make the data available to a broader range of financial institutions.

European Last Sale provides real-time, intra-day trade data from the NASDAQ OMX system for NASDAQ OMX Nordic and Baltic exchange-listed stocks. European Last Sale also includes access to real-time intra-day trade data from the recently launched NASDAQ OMX European Market.

NASDAQ OMX is seeking to partner with other Internet portals and electronic media to put real-time data for Nordic- and Baltic-listed securities in the hands of more Danish and European investors.

"NASDAQ OMX offers European Last Sale in a manner that allows information distributors to provide it for free in the same way NASDAQ Last Sale is offered in the U.S. European Last Sale will increase market transparency for European investors by providing universal access to real-time stock data, enabling investors to make better informed trading decisions," stated Randall Hopkins, Vice President of Global Data products, NASDAQ OMX. "We are quite pleased to see European Last Sale using NASDAQ OMX real-time data beginning to gain widespread distribution to the European public via the Internet and other electronic media."

"Our launch of with free real time stock data to more than 500,000 unique visitors a week is a breakthrough for private investors in Denmark. Combined with news and information related to more than 1,700 stocks, of them approximately 900 NASDAQ OMX-listed companies, we deliver the most thorough investor coverage," said Lars Helweg-Andersen, Director of Borsen Digital Media.

"We are very pleased that has launched real time quotes from NASDAQ OMX. We are right now in a process of launching a lot of new tools and market data not only to the Scandinavian market but also to other parts of Europe and to the UK. So this is the first but very important step in these revolutionary times for and our related websites. Access for private investors to as much information as possible and furthermore in real time is a part of the ongoing democratization of the whole financial and economical system," said Martin Lykke Nielsen, CEO, NetPosten A/S.

"We are pleased to be the first European redistributor of this new real-time market data service offered by NASDAQ OMX as they aim to increase their subscriber base throughout Europe and around the world,'' said David Hann, general manager, EMEA, Interactive Data Real-Time Services. ``The addition of European Last Sale to our consolidated, low latency digital data feed complements the comprehensive set of real-time data that we deliver to our global clients."

NASDAQ OMX introduced European Last Sale in July 2008. NASDAQ OMX recently introduced NASDAQ Last Sale in the U.S. and is available through its partnerships with CNBC, Google Finance, Wall Street Journal Digital Network and Xignite.

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