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Reuters appoints global head of strategic marketing

21 October 2004  |  770 views  |  0 Source: Reuters

Reuters (RTR:LSE), the global information company, has announced the appointment of Alexis Kalmanovitz as Global Head of Strategic Marketing for Reuters Customer Segments. The customer segments are comprised of Sales and Trading, Research and Asset Management, Enterprise and Media. Mr Kalmanovitz will report to Christopher Masters, who leads the strategic marketing and strategy development for the Customer Segments.

Mr Kalmanovitz will lead a team charged with assisting Reuters Customer Segments in the development of their strategic marketing thinking, planning and implementation. The team will focus on defining, quantifying and targeting strategic opportunities across the different asset classes, instruments, geographies and client communities that Reuters is serving. It will deliver actionable strategic marketing recommendations to the company’s management.

Christopher Masters, comments, "The appointment of Alexis is important as we focus strongly on being a competitive and innovative company. The expertise he brings will help bring greater clarity to the way we direct and resource the business segments across geographies and their respective asset classes."

Mr Kalmanovitz was formerly part of the FinTech Corporate Finance team at Putnam Lovell NBF.

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