Ukash, the online cash payment solution, has launched UkashOut, a MasterCard-endorsed prepaid card which makes the process of paying out to online players easier and top gaming site Chilipoker is the first to go live with the new method.
UkashOut is an innovative and straightforward way for operators like Chilipoker to payout to their customers and allows winning players to access their funds in a quick and easy way, regardless of how they were originally deposited (prepaid, credit/debit card, etc). The introduction of UkashOut marks the end of costly cheques, bank transfers and other traditional payout methods still used today by gaming sites.
UkashOut card is issued by gaming operators directly to customers who then select the value they want to see withdrawn from their gaming account and the amount gets credited to their card. The cash is available for withdrawal almost immediately at an ATM or for use anywhere MasterCard is accepted, both offline and online worldwide.
As the first operator in the market to offer the UkashOut solution, Chilipoker is initially issuing it to its VIP customers free of charge. By adopting UkashOut, Chilipoker -which targets the high rollers in 30 countries- aims to enhance its customer service and expects to attract new customers and increase its retention rate with the existing base.
To the operators' advantage, UkashOut uses the existing Ukash integration, which cuts down on resources and time, making the adoption process easier by using a simple technical interface and a managed service. Introducing the card also makes it a marketing advantage for operators to boost customer loyalty and drive new revenue streams.
After its roll-out in the gaming sector, UkashOut is expected to be adopted by other online operators looking for efficient pay-out facilities.
Alex Dreyfus, Chilipoker CEO, said: "Our company's brand has been growing among thousands of VIP players, thanks in particular to our ability to offer $16 million dollars in tournaments every month along with premium services like personalized reward programs, a store, plus free statistical tools and customer assistance.
For a long time we have wanted to offer a debit card that allows customers to withdraw and deposit cash directly from a Chilipoker account. This project has finally come to fruition thanks to Ukash and Mastercard. We are happy to announce the release of this card which is the first of its kind worldwide, and for which all the fees are covered by Chilipoker."
Mark Chirnside, CEO of Ukash commented: "As the company which introduced online cash payments in Europe, we are pleased to bring UkashOut to the market and to see it so eagerly adopted by one of the strongest online gaming providers. Chilipoker, like many other operators, is realising the value of finding methods to pay out securely, easily and quickly and UkashOut offers the whole package."