mFoundry's financial services platform offers a cross-platform, cross-carrier solution for mobile banking, mobile payments and mobile wallets.

mFoundry is offering its iPhone mobile banking solution as both a stand-alone or supplement to other supported devices. The company has configured iPhone mobile banking applications for existing customers with the first application launching in the App Store in the next few weeks. Financial institutions interested in reaching iPhone users will be able to deploy mFoundry's iPhone mobile banking applications in as little as 60 days.

"iPhone user demographics are similar to other smartphone users in that they are more likely to be male, aged 25-34, and earn more than $100,000," said Mark Donovan, senior analyst for M:Metrics. "However, iPhone users are the heaviest consumers of mobile content dwarfing the general mobile market and even other smartphones. The data indicates that iPhone applications are an effective means to drive mobile content consumption."

"Offering mobile banking services, especially via the iPhone, is a great, affordable way for financial institutions to acquire new, younger, affluent customers," said Drew Sievers, chief executive officer and cofounder of mFoundry. "We're pleased to offer financial institutions the ability to get up and running with iPhone mobile banking quickly and easily. It's a great way for banks to start their mobile banking efforts."