HSBC Group ("HSBC") today launches a campaign to take the complexity out of how corporates exchange information with their banks. It will kick off with a global Guide to Corporate Connectivity, which will be launched at Sibos, and will be followed by a pan-European road show in 2009.
Focusing mainly on SWIFT solutions, the Guide addresses the opportunities for enhancing cash and liquidity management. It provides comprehensive advice on a wide range of bank connectivity needs, sharing some of the wealth of experience acquired by HSBC clients.
Benedicte Wehnert, SWIFT Global Manager, HSBC, said: "Choosing the best connectivity option can be a minefield for an organisation. It isn't a purely technological decision but one that can affect the organisation as a whole. We're trying to help our clients determine what their options are and learn from other organisations that have tried and tested different SWIFT solutions."
The Universwiftnet road shows, sponsored by HSBC with SWIFT support, will kick off in early 2009. Universwiftnet is the major annual SWIFT for corporates event held in France; with HSBC's support they will take place next year in the main European financial hubs of Paris, Madrid, Milan, Frankfurt and London. Corporates attending the events will discover more about SWIFT connectivity, initiatives and standardisation - not only the concepts but the reality of how they are being deployed by their peers.
Hervé Postic, founder of Universwiftnet said: "Collaborating with HSBC allows Universwiftnet to expand its reach and achieve its goal of raising awareness of SWIFT connectivity far beyond France and into the rest of Europe for the benefit of the corporate community as a whole. It's a great opportunity for such an event to partner with a global player intending to deliver a global experience to its customers"
Luc Meurant, head of corporate market at SWIFT, said "HSBC is playing an important role in educating its corporate clients about SWIFT and connectivity options as a whole. The Guide is a helpful resource for any organisation considering ways to optimise its corporate connectivity. The road shows will supplement this even further by bringing the SWIFT experience to the major European hubs."
The global Guide to Corporaorate Connectivity will be available on request to all corporates attending Sibos from the HSBC stand at C114.