Mocapay's mobile marketing and payment platform enables real-time mobile payments, promotions and loyalty at the point of sale. Mocapay and STS will launch a pilot in 2008, selecting from STS's 4,500 retail clients.

Mocapay allows any issuer to enable any consumer to simply and securely transact at any point of sale with any mobile device using any tender type over any connectivity type - this includes SMS, WAP, Downloadable APP and transmission via NFC. Mocapay also gives users the ability to receive targeted marketing messages from their favorite retailers. With Mocapay's platform, STS will now offer existing gift card holders the ability to access their gift card funds, transact, generate loyalty points and receive targeted promotions from their favorite retailers using any of the 250 million mobile phones in the US.

"Mocapay's comprehensive and secure mobile marketing and payments platform integrates seamlessly with our suite of existing products," said Ray Clopton, CEO of STS. "Mocapay offers the robust functionality, integration simplicity and mobile marketing capabilities my customers demand."

The STS mobilized gift and loyalty program powered by Mocapay will be the first mobile gift card in the US that has transaction capability at the point of sale.

"Smart Transaction Systems has a large base of customers who, with the help of STS, have been very successful with their gift and loyalty products," said Kevin Grieve, CEO of Mocapay. "We're looking forward to providing even more value to those customers by extending their gift card functionality to a consumer's mobile phone. This is a perfect example of how our platform can empower merchants to extend tender choice and create one-to-one marketing capabilities with their most loyal consumers."