Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon business has signed an agreement with Missouri-based Commerce Bank, N.A. Commerce Bank operates in approximately 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado.
Under the terms of the agreement, Epsilon will provide a turnkey direct marketing solution geared toward acquiring new customers for Commerce Bank's retail business unit. Specifically, Epsilon will develop and execute several of Commerce Bank's retail direct marketing programs, which include creative development and distribution of direct mail campaigns as well as analytic services for developing customer models and campaign support.
Mindy Stimson, Manager, Consumer Banking & Retail Strategy, Commerce Bank, said, "Succeeding in today's ever-changing marketplace requires focus and expertise in all areas of customer lifecycle marketing. We chose Epsilon for their proven ability to effectively acquire customers and cultivate those relationships to generate maximum profitability for the bank."
Michael Iaccarino, president of Epsilon, said, "We welcome Commerce Bank to the Epsilon family of clients. Through our proven analytics and customer segmentation capabilities, combined with the technology to deploy highly customized, relevant direct marketing communications, we are confident in our ability to help Commerce Bank succeed in attracting and retaining profitable customer relationships."