Householders considering which home insurance policy is right for them can now compare Halifax Home Insurance to alternative home buildings and contents insurance policies at the click of a mouse.
The new online tool gives people a full rundown of product benefits and features and aims to help people make a more informed choice about which policy is right for them.
The new tool is provided by Defaqto, an independent market research company which offers an unbiased view of the policy features available from various home insurance providers.
Lindsay Forster, Head of Products and Marketing at Halifax Home Insurance said: "We want to encourage people to choose the right policy for them and help them realise that with home insurance, one size does not necessarily fit all, and you often get what you pay for. It is essential for people to understand that buying on price alone can be a dangerous strategy, as they may find when they come to make a claim that they are not fully covered for all the necessary risks."
Recent research into buyer behaviour* has shown that 34% of adults considering taking out a home insurance product would prefer to do so online, while 25% of all new home insurance products were arranged over the internet. This has risen from only 6% five years ago.**
The new online tool enables people to compare Halifax Home Insurance cover to a vast range of alternative home buildings and contents policies so they can see how Halifax fares against the competition. Halifax is confident that its level of cover compares well against alternative policies available.
Lindsay Forster added: "Many people now rely on aggregator sites to search for a policy based on price alone. While price is undoubtedly an important factor for many, other factors such as level of cover and service are also important considerations which are often overlooked. We believe we offer value for money, a great product and excellent service too."
Not all insurers reward customers for their loyalty, but homeowners who purchase Halifax Buildings and Contents cover either in branch or over the phone currently receive a £50 'Thank You' when they choose Halifax as their homeir home insurance provider, and a further £50 thank you every year at renewal, as long as they remain claim free. This offer is not available online, however an online discount of up to 35% is available for those who purchase via the web.