Schroders Private Banking implements Onyx Software for CRM
11 October 2004 | 1607 views | 0
Source: Onyx Software Corporation
Onyx® Software Corporation (Nasdaq:ONXS) today announced that Schroders Private Banking, a division of Schroders plc, has successfully implemented Onyx as its customer relationship management (CRM) solution in London. Schroder & Co. has completed the first two phases of the implementation and will roll out Onyx to users across its UK Private Banking teams.
"The success of Schroders Private Banking business is based on our ability to deliver in a way that consistently exceeds our clients' expectations," says Gary Rhodes, IT Director for Schroder & Co. "We needed a CRM solution that would help us deliver on our commitment to provide highly personal, dedicated service to every one of our clients. Onyx CRM perfectly matched the way we manage our business which in our minds meant less work to implement and faster time to service for our clients."
Schroder & Co. is using Onyx to consolidate the detailed knowledge held about each of its customers shifting from a traditional investment portfolio view to a more client-centric view of the business. In a single screen Schroder & Co Private Banking teams will be able to see a client's entire portfolio of investments enabling them to provide a more informed and personalised service.
Sales activities are also more efficient and easier to manage with Onyx CRM. Schroder & Co is now able to support its new sales process and uses Onyx to enable its Private Bankers to improve the effectiveness of cross-sell activities. Additionally, they use Onyx to track the progress of opportunities with clients and intermediary sales channels, run sales forecast reports, respond to RFPs, and add new prospects to lists for mailings, event invitations and business updates.
"Given the intense competition to become the trusted advisor for high net worth individuals, wealth management firms are striving to achieve a holistic view of their client relationships, including asset information, key influencers, referral sources, past interactions, and household information," says Ben Kiker, Senior Vice President and Chief Marketing Officer, Onyx Software. "By using Onyx CRM, Schroder & Co will be putting the power in the hands of their advisors giving them the tools to offer more personalised service and to better manage, up-sell and track opportunities in this high-value market."