SAS forms US capital markets practice

Source: SAS

SAS, the leader in business intelligence and predictive analytics, continues its commitment to the financial services industry by forming the SAS Capital Markets US Practice.

This new division will develop strategies to leverage existing revenue, expand current client relationships and cultivate new revenue streams in the hedge fund, risk and asset management industry.

The practice will apply its deep domain expertise to help institutions leverage SAS capabilities and best practices to address specific business challenges and opportunities in capital markets. Risk management based on strong analytics will be a key focus for the practice, targeting counterparty credit risk, settlement risk, risk-adjusted capital management and portfolio stress testing and analytics. In addition, SAS intends to launch a broker churn solution for asset management in the fourth quarter of 2008. SAS realizes that enterprise risk and performance management solutions with embedded analytics will be critical components for long-term success within capital markets.

"The capital markets business continues to thrive and become more sophisticated across major revenue lines while becoming more complicated," said TowerGroup analyst Stephen Bruel. "Global firms will be looking for partners who can offer valuable domain expertise and technology solutions to help optimize their trading strategies, efficiently process transactions, effectively manage risk, and maximize their client relationships."

Paul Devlin has been named Director of the SAS Capital Markets US Practice. Devlin has successfully built sales and consultancy teams for SAS across all its industries and has 20 years experience in the UK and US financial services industries.

"This practice formation reflects the success SAS has seen within the capital markets industry and how SAS strives to address the specific business needs of its customers," said Devlin. "In the past year, the capital markets industry has realized the importance of implementing a more robust risk discipline across the enterprise to minimize exposure and maximize capital efficiencies. In addition, upcoming legislation will mandate transparency in the capital markets space, which as we know, has traditionally been difficult to achieve in this industry."

"SAS is uniquely positioned, through its combination of existing clients, industry expertise and integrated risk platform, to help its clients implement enterprise risk and performance management practices that drives significant cost, profit and capital efficiencies," said Devlin. "It will build the foundation for achieving transparency and meeting regulatory requirements both now and in the future."

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