Comdata adds Kedran Whitten as SVP, marketing and product management

Source: Comdata Corporation

Comdata Corporation, a leader in payment innovation, has named Kedran Whitten senior vice president of marketing and product management.

In this role, Whitten is responsible for overseeing marketing, advertising, communications, emerging business development and product management.

"Kedran has a proven track record in leadership and marketing strategy," said Brett Rodewald, president of Comdata. "Kedran's 16 years of marketing experience makes her perfectly positioned to serve as the driver of idea inception and development of Comdata's next generation of products."

Whitten joined Comdata in 2006. Prior to Comdata, Whitten was director of marketing for NIC, Inc. where she developed and executed marketing strategies for complex Internet products. She also held various marketing and sales leadership roles at Alltel Communications, including director of corporate advertising.

Whitten holds a Bachelor of Science/Bachelor of Arts in marketing management from East Carolina University. She is a graduate of the Scarlett Executive Leadership Program at Belmont University.

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