CashEdge, the leading provider of online financial applications to banks, credit unions, brokerages and wealth management firms, today announced that it has expanded its executive management team with the appointment of Thomas Roberts as Senior Vice President and General Manager of the Company's Brokerage and Wealth Management business division.
In this role, Mr. Roberts is responsible for all sales, marketing and client management for CashEdge's Brokerage and Wealth Management business, which provides brokerages, wealth management firms, private banks and financial advisors with applications and services to maximize the profitability of their practices and more efficiently serve their clients.
"We are delighted that Tom Roberts has joined the CashEdge team," said Sanjeev Dheer, CEO and President of CashEdge. "He brings a vast array of expertise and leadership experience in the financial services industry and I am confident that he will be instrumental in ensuring that CashEdge continues to build upon its leadership position."
Prior to joining CashEdge, Mr. Roberts served as Vice President for Corporate Services at E-Trade, where he was responsible for sales, marketing and operations for two business units, Employee Stock Plans and Designated Brokerage. During his tenure, he increased revenues for both of the businesses by more than 600 percent.