Denmark's largest retail group, Coop Danmark, is the first large grocery store to offer its customers the option of using international payment cards in their stores.
International payment cards such as Visa, MasterCard, Amex etc. can now be used to pay when shopping in Kvickly xtra, Kvickly, SuperBrugsen, Dagli' Brugsen, LokalBrugsen and Irma.
This means that the many customers, particularly young people under the age of 18, who use international payment cards such as Maestro or Visa Electron can now pay for their daily shopping with these cards and avoid the need to carry cash when shopping at their local supermarket.
It also means that tourists in Denmark will be able to use their payment cards to a much wider extent when shopping in grocery stores. Danes are increasingly using international payment cards and now get an additional option when paying at the till.
"We want to enable our customers to pay with their preferred card. Being able to accept international payment cards in our stores also eases our handling of cash, which brings administrative benefits", says the Group CEO of Coop Danmark, Jesper Loiborg.
"We are pleased that Denmark's largest grocery store group has decided to accept international payment cards. This will be of great benefit not only to tourists, but also to the many Danes who carry an international card in their wallet", says Lars Fruergaard, Director for Sales at PBS.
Danes will not be charged a fee when using an international card issued in Denmark, regardless of whether they do their shopping at Coop or in other stores in Denmark. A fee may, however, be charged for payment with international cards issued outside Denmark.