Texell Federal CU selects Goldleaf for Web hosting

Source: Goldleaf Financial Solutions

Goldleaf Financial Solutions (NASDAQ:GFSI), a provider of integrated technology-based solutions designed to improve the performance of financial institutions, today announced that Temple, Texas-based Texell Federal Credit Union has selected the Company for Web hosting, including compliance and security functionality, as well as its marketing services.

With more than $100 million in assets, Texell wanted to drive the growth of its online channel, strengthen its Internet presence and reinforce its brand, while providing a secure forum to protect confidential data and comply with Federal regulations. According to Tony Hale, chief executive officer of Texell, what began as a simple evaluation of Web hosting providers evolved into a much more comprehensive endeavor, ultimately enabling the credit union to reap significant benefits from an extensive program that tied together multiple initiatives. In addition to Web design and maintenance, Texell's program incorporates Goldleaf's marketing services, which ties the global campaign together to ensure cohesive and consistent messaging. Goldleaf's marketing services include detailed market segmentation so the credit union can tailor specific marketing objectives to a particular audience.

"Goldleaf's value proposition was unique, as it presented a solution that truly went beyond our initial needs," Hale said. "Deploying Goldleaf's technology demonstrates our commitment to our members through the creation of an easy-to-navigate, intuitive Web site, fully equipped with security features to protect our members' confidential information. The site is customized, compliant, secure, and we were immediately impressed by the scope and depth of Goldleaf's offering. The marketing services piece was especially attractive, as it pulls together the look and feel of the new site and couples it with marketing initiatives designed to drive more business to our institution."

Texell is also leveraging Goldleaf's distinct security features, including secure sockets layer (SSL) encryption, SAS-70 audit reporting and the Company's Pharming Shield solution. Credit union executives also cited the flexibility of Goldleaf's solution as a factor in their selection process. Texell has the capability to edit and manage content internally, which maximizes the speed and accuracy at which online information can be updated and maintained. The site has multi-tiered authority to preserve the integrity of the data, as well as the ability for Texell to pre-create site changes that can be implemented on a timed rollout. Additionally, the solution has an automated system that archives changes to Web site content and images that will be tracked throughout the life cycle of Texell's relationship, ensuring compliance with Regulation DD in the Truth and Savings Act.

Todd Shiver, executive vice president of Goldleaf Financial Solutions, said, "Our mission is to help our clients succeed and leverage technology to improve efficiencies, increase profitability, be more competitive, and provide the best products and services in their market. Our entire company is dedicated to the development of innovative solutions that have a positive and direct impact on an institution's asset and customer base. Texell understands its members' needs and has a very strategic approach to Web and marketing services, which we believe enables them to stand apart from the competition."

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