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Broadridge connects to LiquidPoint

20 May 2008  |  2057 views  |  0 Source: Broadridge Financial Solutions

Broadridge Financial Solutions (NYSE: BR) announced today that they are now offering their brokerage clients access to LiquidPoint's sophisticated electronic options trading platform.

LiquidPoint, a member of BNY ConvergEx Group, LLC, is a leading provider of global agency brokerage and investment technology solutions.

LiquidPoint provides electronic trading through their options execution management system. The combined LiquidPoint and Broadridge solution gives users fully electronic direct market access (DMA) to all U.S. listed options exchanges via a single desktop application, and provides the ability to sweep those exchanges in order to seek enhanced liquidity and potential price improvement.

"The addition of LiquidPoint to our Brokerage Processing Services (BPS) platform allows our brokerage clients the opportunity to take full advantage of the deep pool of market liquidity in options that LiquidPoint has brought together, a feature in high demand by today's options traders," said Charlie Marchesani, President, Broadridge, Securities Processing Solutions, U.S. "LiquidPoint's solution will also afford our clients the opportunity to capture price improvements, which benefits them significantly. This addition to our trading services is a direct result of our enduring and highly-valued relationship with BNY ConvergEx Group," Marchesani continued.

"At LiquidPoint, we strive to optimize our clients' electronic options trading capabilities by providing cutting-edge technology that increases speed and efficiency," stated Anthony J. Saliba, Chief Executive Officer of LiquidPoint. "It is through our relationships with partners like Broadridge that we have been able to establish ourselves as a leading provider of trading and investment technology solutions."

LiquidPoint, acquired by BNY ConvergEx Group in July 2007, is an agency-based registered broker-dealer that specializes in derivatives execution management technology and brokerage services for U.S. listed options. LiquidPoint provides a total solution for today's dynamic and diverse trading requirements, combining soph sophisticated trading tools with its commitment to superior order execution services and focused customer support.

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