Dow Jones releases MarketForce platform for online financial services providers

Source: Dow Jones & Company

Dow Jones & Company, a News Corporation company (NYSE:NWS) (NYSE:NWS.A) , today launched the new Dow Jones MarketForce platform, a suite of dynamic, customizable charting and portfolio tools for online financial services providers.

Dow Jones MarketForce increases online revenues and creates competitive advantage for financial Web sites by providing a comprehensive market view for their clients that guides informed investments and enables them to intelligently manage opportunity and risk.

Made available by Dow Jones Client Solutions, the Dow Jones MarketForce platform seamlessly integrates the trusted breaking news, market data and valuable investment information from Dow Jones into the Web sites of financial and media clients. Leveraging the latest in "mashup" and Web 2.0 technologies and offering clients a completely scalable interface, it provides unique, easily customized metadata filters and user-friendly graphics displays for a personalized view of holdings.

"Dow Jones MarketForce's robust data tools offer competitive advantage by allowing investors to quickly visualize the complete story around their investment selections," said Dennis Cahill, senior vice president and chief product officer of the Dow Jones Enterprise Media Group. "Regardless of whether our clients' online customers are active investors or just need the ability to quickly and easily monitor their holdings, the Dow Jones MarketForce platform seamlessly integrates the important data that investors need in order to make informed decisions about their portfolios."

"The Dow Jones MarketForce platform also increases customer loyalty," Mr. Cahill said. "Investors will quickly come to appreciate how intuitive and easy to use the Dow Jones MarketForce platform is as well as the timeliness and accuracy of data. Customers will be more likely to stay with a firm whose Web site provides this level of service, customer interactivity and investment education."

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