Integral Development, the leading independent electronic foreign exchange (eFX) trading technology provider, announced the opening of an office in Hong Kong to expand its global sales organization to eight offices.
The company also hired Margaret Ma as the office's first sales executive. Ms. Ma recently ended a 13-year career at EBS in Hong Kong.
The announcement reflects the rapid growth in global demand for eFX trading solutions from banks, funds and broker-dealers seeking wider access to opportunities in the $3.2 trillion-a-day market.
Harpal Sandhu, Integral's CEO, said: "In addition to strong demand from Tokyo and Singapore, we are seeing sharply increasing demand from Hong Kong and mainland China, making it essential to have someone with Margaret Ma's credentials to launch our sales and service program in the region."
Ms. Ma joined EBS in Hong Kong in 1993 as a sales and account management executive working mainly with the local offices of the major banks. She participated in the introduction of both eFX and fixed income products, including NDFs in regional currencies.
Jon Barker, Integral's VP - Global Sales, said: "Although we already have clients in Hong Kong, we have reached a point where interest in our new FX Inside 3.0 release, with its ability to allow banks to launch smart, privately branded solutions, demands that we have a local presence."