Linedata and Norbury Links form marketing alliance

Source: Linedata Services

Linedata Services (Bloomberg: LIN.FP) announced today that its LongView Trading Order Management System (OMS) now offers users access to Norbury Links, the research management platform developed by technology provider Norbury Financial Systems.

Norbury Links streamlines the overflow of information with the ability to screen and organize financial research for easy retrieval and cross referencing.

The new alliance helps Norbury reach the LongView Trading user base, which includes 10 of the top 25 asset management firms by assets under management. At the same time, Norbury Links offers LongView users quick access to the most relevant high value research that relates directly to their holdings, helping them make better informed investment decisions.

"Although LongView OMS handles all the workflows in the trading process, there are a number of labor-intensive tasks that go into making the overall buy or sell decision," said Jack Wiener, Executive Vice President in charge of Business Development at Linedata Services in North America. "Our alliance with Norbury should be a huge value-add for clients, reducing the paperwork, e-mails and information overload around identifying, sourcing, and accessing relevant investment research."

Each application will be enabled to automatically take users from one platform to the other, while passing along context-appropriate data. For example, if a user in Norbury is reviewing company information, and then decides to buy or sell shares in that company, they can hit a button and be brought to the specific order screen in LongView with the company already in the input field. Conversely, if a user in LongView is looking at a company position in LongView, and then decides to add commentary on this security, they can hit a button and automatically go to the appropriate screen highlighting the company research in Norbury.

"We are very excited to be working with Linedata's LongView Trading OMS," said Norbury CEO Dan Dykens. "Norbury is all about helping investors make great investment decisions and LongView is the premier platform allowing investors to act on those decisions. The combination of these services ensures that clients are able to better manage the investment process from research to trading."

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