Lindolm, who has over 10 years experience in the events industry, is responsible for the strategic development of all Europe and Asia's conference and events business.

"Malou is an integral addition not only to our European and Asian efforts but also to SIFMA's overall objective to represent our members around the globe and to bring a first-class customer experience to our members through the creation of tailored industry events," said Karsten Moller, managing director and head of Europe and Asia.

Lindholm comes to SIFMA from C5 Conferences, a commercial events company where she was managing director. She also has worked as a content producer and as a manager for financial conferences for the world's largest conference company, IIR (Institute for International Research), in London and New York. She has an M.A. in Social Policy and Planning from the London School of Economics, UK and a B.A. in Thai Language and International Relations at the School of Oriental and African Studies from the University of London.