Beginning today, ING DIRECT's ShareBuilder is making investing even easier and more affordable by rolling back its Real-Time Trading fees to $9.95 per trade - a 35 percent discount.
In addition, the ShareBuilder Web site has re-launched featuring ING DIRECT's trademark orange color and offering ready access between the ShareBuilder and ING DIRECT Web sites.
"We believe affordable investing will help early stage investors to save and to manage their money for long-term growth," said Arkadi Kuhlmann, president and CEO of ING DIRECT. "This isn't about volume transactions - it's about removing initial barriers."
There are no account minimums at ShareBuilder, making investing accessible for those just starting out. In addition, prices on recurring transactions in automatic investment accounts will remain the same, keeping investing affordable.
With the recent acquisition of ShareBuilder, ING DIRECT product offerings now include simple and direct investment products including stocks, exchange traded funds, options trading, automatic investment plans, and an affordable 401(k) plan for small businesses. The ShareBuilder acquisition helps diversify and expand ING DIRECT's existing consumer product offering beyond its high-yield Electric Orange (the industry's first paperless checking account), the Orange Savings Account, CDs, mortgages and mutual funds.