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New Brady CEO outlines corporate strategy

11 December 2007  |  1537 views  |  0 Source: Brady

Brady, a supplier of trading and risk management solutions for metals and commodities, has announced a new corporate strategy following the September appointment of Gavin Lavelle as its new chief executive officer.

The board is implementing a series of actions that form the foundation of the company's expansion strategy. The focus will continue to be primarily on trading and risk management for the metals, mining, commodities and energy markets. Brady has enjoyed success in these sectors for a number of years and expects significant future growth supported by the very buoyant market conditions.

Gavin Lavelle, CEO of Brady, said: "We have very ambitious plans for international growth and are focusing resources on customer support and development as well as specialist sales and marketing. To support these changes we are in the process of recruiting additional people and refocusing the responsibilities of members of some teams. When I joined Brady I knew we had a strong position internationally in risk and trade lifecycle and a top class client list in the mining and trading sectors. We also have a great team and focusing on strategic market sectors will allow us to take full advantage of our expertise and knowledge. This will strengthen our position of supplying global enterprise-level software solutions to new and existing clients and providing the highest levels of service and support in the industry."

Dr. Robert Brady, founder and CTO of Brady, commented: "I am confident that Gavin will drive continued expansion and growth of the company, building on our current market position as the international leader in commodity solutions."

Brady's products are invaluable to financial institutions, producers, and investors requiring an integrated trading and risk management solution. Its solutions provide front- to back office integration of all facets of trading and risk management, including foreign exchange and money market components, deal capture, and decision support. In addition Brady provides a beginning-to-end management system for producers, which includes the tools for monitoring and managing the complete production, trading and delivery elements of their businesses.

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