Bolero, the world's leading provider of secure financial supply chain solutions for the international trading market, has appointed senior marketing professional Richard Walker as Vice President of Marketing.
He brings over ten years of technology marketing experience to Bolero, having worked with major organisations such as Oracle, Crystal Decisions, Clarify and Hitachi, and will play a key part in developing Bolero's global positioning as the leader in the emerging financial supply chain market for international trade.
In his new role, Richard Walker will be responsible for implementing the global marketing programmes that will drive the roll-out and take-up of Bolero's expanding suite of financial supply chain application components that enable the short-term delivery of value in key areas such as Letters of Credit and Open Account. Bolero research indicates that there is an enormous market potential for financial supply chain solutions, and Richard Walker will focus on helping Bolero to deliver against clear customer and market demand across the company's multiple sales regions.
"Richard brings a wealth of marketing experience to Bolero, both at a global marketing level, as well as in the operational marketing and product marketing disciplines," commented Bolero's CEO, Arthur Vonchek. "He will play a key role in delivering and executing on Bolero's distinctive offering for the emerging financial supply chain market, and help the company to build on this positioning."
Richard joins Bolero from business intelligence and reporting specialist, Crystal Decisions Ltd, where he was EMEA Marketing Director, responsible for driving strategy and the implementation of programmes to support the EMEA business plan. Before that he spent over a year as Marketing Manager of CRM applications for Oracle, the world's second largest software company.
Earlier in his career, he spent five years as Product Marketing Manager for Clarify, the CRM vendor at a time when the company grew its European revenues from $4 million to $100 million. Before that he worked as European Open Systems Product Manager at Hitachi Data Systems, and started his career in the IT sector as a salesman with IBM where he concentrated on key accounts.