BoA microsite promotes Web and mobile banking

Source: Bank of America

Bank of America today announced the launch of its new Bank the Way you Live online banking microsite, where in one place, customers with on-the- go lifestyles can learn how to break free of conventional banking and find the freedom and control to manage their personal finances online or via mobile or smart phone, courtesy of the number one online bank.

The microsite features information on the valuable tools that give Bank of America customers the freedom to bank without boundaries, the control to manage their own finances at the touch of a computer key or phone pad and the security to know that their finances are protected. In addition to being a tutorial for current and prospective customers, the site is also a portal to Bank of America's award-winning suite of online and mobile banking products.

"Our customers lead mobile lives and they need a bank with options, products and features that can keep up with that fast pace," said Lance Drummond, eCommerce/ATM executive at Bank of America. "With Bank of America, all you need is Internet access through your computer or mobile phone to be connected to your finances anytime, anywhere."

The online site features characters from the TV commercials who lead visitors through interactive demonstrations of each online and mobile banking product. Consumers will learn how they can access accounts, pay bills, transfer funds, locate banking centers or ATMs and receive account alerts via text message on their mobile phone. They will also see how to aggregate information and accounts for a complete financial picture, all with multiple layers of security to help ensure that customers' personal finance information stays personal.

"Our new microsite teaches consumers how a computer or a cell phone is all you need to take advantage of the latest innovation from the country's leading online bank," notes Sanjay Gupta, Global Consumer and Small Business Banking Marketing executive for Bank of America. "We're excited to launch an integrated campaign today around online and mobile banking that includes television and online ads with the new tag, 'Bank the way you live. Mobile. Online. Anytime. Anywhere.'"

"Dancing with the Stars" champion and two-time U.S. Olympic speedskating gold medalist Apolo Anton Ohno has partnered with Bank of America - a longtime sponsor of the U.S. Olympic Team - to promote the launch of the microsite.

"My lifestyle means that I can be training in Salt Lake City one day and traveling to a skating competition across the globe the next," said Ohno. "Bank of America's online and mobile banking gives me the control to securely pay bills, check balances, view statements anywhere I am, anytime it's convenient for me."

Freedom

Bank of America's mobile banking features give customers the freedom to pay bills, transfer funds between accounts or to other Bank of America customers and locate banking centers or ATMs with maps and directions all from the convenience of a mobile phone. A recent Bank of America survey revealed that almost half (49%) of Americans would like the option to bank at any time or location and more than a quarter (27%) of Americans have forgotten to pay a bill, but couldn't access their bank to pay it.

With Mobile Banking, customers can check balances, pay bills, schedule payments in advance, transfer funds, and even track payment history - anytime, anywhere.

Users can also stay organized and save paper by viewing checking, savings and credit card statements through Online Banking, automatically receive electronic versions of current and past statements and sign up for email notification when statements are ready.

Control

Bank of America's "My Portfolio" feature allows customers to display their full financial picture all in one place, with automatically categorized transactions that show exactly where and how they spend their money. Helpful management tools, including charts and graphs, can create a personalized budget to help save for bigger purchases.

Bank of America's online customers can also control their finances by receiving free, customizable alerts via email or mobile text messages to stay informed of their account balance and any suspicious credit card activity.

Security

With SiteKey, SafePass and ShopSafe, Bank of America customers have multiple layers of security, allowing them to bank and shop online in comfort, knowing that their information is protected, all for free.

SiteKey is an award-winning online security sign-in feature that helps customers deter fraud by giving them an added layer of security when logging on to Online Banking. Customers accessing Online Banking from their cell phone or smartphone are protected with the bank's SiteKey security service, as well as its Zero Liability Online Banking Guarantee.

With SafePass, customers making sensitive transactions can receive a text message to their mobile phone with a 6-digit, one-time-use code that expires as soon as it is used, providing additional protection.

When shopping online, Bank of America customers can log into ShopSafe to create a unique, temporary credit card number, eliminating the need to expose one's real credit card number.

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