I2C upgrades multi channel marketing product

Source: i2c

I2C, the innovative leader in high-quality transaction processing and stored value card management solutions, recently released version 2.0 of C-Envoy, their multi channel marketing suite.

Marketed as Campaign Manager when released last year, C-Envoy has added increased functionality designed to help Card Program Managers manage their business KPIs such as Average Revenue Per Card, Churn and Card Base. Additional features such as integration with text message based registration makes the rollout even easier.

C-Envoy sends clear and compelling business communications that build customer loyalty, reduce costs and increase revenues. From welcome calls to retention programs, customer support and payment reminders, Envoy makes new modes of communication available to companies that need to reduce costs and improve card holder relationships.

With efficient management of messaging frequency and communication strategies, card holders receive relevant and timely messaging. Targeting the right customer at the right time with the right offer means significantly higher Return on Marketing Investment and measurable bottom-line results.

C-Envoy is a multi channel marketing suite that enables you to plan and execute, multiple channel marketing campaigns, using any combination of voice, email, fax, SMS and web. C-Envoy gives you the ability to reach cardholders with a personalized interactive message or to simply notify an existing card holder base, of new products or services offered.

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