MODASolutions, a leader in the alternative payments market, and RBS Lynk have announced a referral agreement whereby RBS Lynk merchants can get access to the eBillme payment option, which provides consumers with the ability to safely and securely pay cash using their online banking bill pay service.

As a result of this agreement, RBS Lynk will be introducing its eCommerce merchants to a means of reaching the 84 million Americans who bank online. eBillme provides merchants with the ability to reach this previously untapped lucrative market segment.

"The eBillme payment option will provide an exciting new solution for our many eCommerce merchants to reach a previously unavailable segment of customers who want to shop online, but strictly want to pay using cash," says Ian Drysdale, Senior Vice President of Market Development for RBS Lynk. "This relationship enables RBS Lynk to present its customers with a more complete spectrum of payment options that complement our traditional area of strength."

And eBillme is easy to use. At checkout, shoppers simply select eBillme as their payment option and an electronic bill (eBill) is presented and e-mailed to confirm their purchase. By following the instructions in the eBill, consumers login directly to their online bank account, and pay their bill using available funds in their checking or savings account. No financial data is exposed over the Internet to the retailer, and the payment transaction is securely transferred from the customer's bank to the retailer's bank.

Shoppers who pay with eBillme also benefit from the eBillme Buyer Protection program, which gives consumers who pay cash for their online purchases the enhanced security and assurance services typically associated with premium credit cards. A lowest price guarantee, 100 percent purchase satisfaction, in transit protection, and payment protection ensure that a consumer can shop with complete confidence.

"MODASolutions has worked closely with RBS Lynk to present their merchants and consumers with a greater choice of payment methods," says Marwan Forzley, President and CEO of MODASolutions. "Merchants are now able to reach more customers, drive revenue, and lower transaction costs. We are extremely proud to have created one of the safest online shopping experiences possible."