JCB, the international payment brand, is pleased to announce that AsiaPay (HK) Limited, a leading Asian payment service provider, is adopting J/SecureTM, the JCB payer authentication program.
20 major AsiaPay client merchants including Sinomedia Holdings (HK) Ltd and U Domain Web Hosting Co Ltd have started using the J/Secure program for online shopping. An additional 300 AsiaPay e-commerce client merchants are expected to follow immediately.
JCB designed the enhanced security of J/Secure to be an important tool in preventing credit card fraud online to protect its customers and provide greater confidence in credit card payment on the internet. J/Secure adds an important secret password identification step to the traditional online shopping process, verifying the identity of the person entering the card information. AsiaPay's merchant server is equipped with merchant server plug-in software (MPI) compliant with J/Secure technology, performing the authentication checking for the payment service provider's client merchants.
"J/Secure implementation promises a lot of benefits, as online shopping volume will only increase with time. We can protect our growing online payment transactions and avoid business losses due to card fraud, and this will certainly give JCB cardmembers more peace of mind when they shop on the internet," said Hiroshi Takahashi, Managing Director of JCB International (Asia) Limited.
JCB launched the J/Secure program in April 2004, and has been implementing it in e-commerce markets worldwide. AsiaPay's adoption of the program is the first in Hong Kong. JCB will continue to promote and deploy J/Secure providing higher levels of security worldwide, in response to the current and emerging needs of the global payment market.