Ocean Finance will use the marketing consultancy's campaign management solution, Experian Fusion, which will provide the company with the insight to plan, create and manage direct marketing campaigns in a matter of hours. As a result, Ocean will be able to respond quickly to market opportunities whilst also driving down cost per acquisition.

Powered by Elements, Experian's world-class marketing software, and fuelled by Experian's broad range of data assets, Ocean will have access to Fusion's array of insight tools, a cleansed consumer universe and a full campaign history.

Stuart Johnson, Marketing Director, Ocean Finance, commented: "By working with Experian Integrated Marketing, we will gain a significant advantage in a highly competitive marketplace. The combination of Experian's heavyweight consulting and Experian Fusion's marketing firepower alongside Ocean's brand and creative strengths should further improve our market penetration."

Chris Smith, Sales Partner for Experian's Integrated Marketing division, added: "Ocean Finance is yet another brand turning to Experian Fusion to boost its direct marketing capabilities with the best data and technology the industry has to offer. Ocean expects smart, integrated solutions and that's precisely what Experian Fusion delivers."