Experian, the global information solutions company, has announced the promotion of Anisa Byrne to Head of Product Management for its Consumer Business.
In her new role, Anisa will be in charge of delivering value propositions and products which will help Experian's clients aquire new customers, from application processing, new business risk evaluation, portfolio benchmarking and trend analysis, through to risk and event management strategies, as well as managing customer identification and fraud, including customer tracing and collection strategies.
Anisa Byrne joined Experian in September 2005 as Product Director for UK Credit Data Products with responsibility for the strategic direction and availability of new and existing data sources and their quality. Anisa also helped oversee the development of UK data for group-wide use in existing and new product development.
Prior to joining Experian, Anisa spent four years with Alliance & Leicester as a Senior Marketing Manager, responsible for mortgages and delivering the bank's customer loyalty scheme 'Plus'. She has also held roles in financial services product and marketing with Peoples Bank and Barclays.
Commenting on Anisa's promotion, Steve Kilmister, Managing Director of Experian's Consumer Business said: "Anisa's promotion to Head of Product Management demonstrates the breadth of her experience within our organisation. At Experian, we are focused on appointing high quality staff like Anisa and then maximising the knowledge they develop for the advantage of our clients. Our vision is to deliver products that meet the challenges faced by businesses in different market sectors and Anisa's new role will help support this."