Consumers love the speed and convenience of contactless payments, and merchants are increasingly recognizing that contactless payments can help service more customers while increasing their satisfaction and loyalty.
It is common, though, for merchants to have questions about how to begin accepting contactless payments.
The Smart Card Alliance Contactless Payments Council offers answers to merchants in a new comprehensive guide to implementing contactless payments. Both the white paper, "Accepting Contactless Payments: A Merchant Guide," and presentation, "Contactless Payment Deployment: Merchant Implementation Guide," are available free of charge.
"Now, merchants can go to one place to find all of the information necessary to successfully plan for, implement and roll out contactless payments acceptance technology," said Randy Vanderhoof, executive director of the Smart Card Alliance. "A great deal of input went into this guide from merchants and suppliers familiar with contactless payments."
Topics covered in the white paper and presentation include:
- An overview of contactless payments deployments and the benefits to merchants
- Practical guidance for implementing contactless payments, including requirements for payment processing, physical environment, and software and hardware development and certification
- Guidance and best practices for training, marketing and support
- Contactless payments vendors and resources
"The guide is a must read for merchants at any stage of familiarity with contactless payments, whether they are beginning to learn why they are so popular, are considering deployment of the payment acceptance technology, or have already decided to move forward," added Vanderhoof.
Contactless Payments Council contributors to the white paper and presentation include American Express, Arby's Restaurant Group, Inc., Discover Financial Services, Giesecke & Devrient, MasterCard Worldwide, VeriFone and ViVOtech.