Barry Woodward joined the company in May 2007 in the newly created role of chief operating officer, while Ben Collins joins as sales director with immediate effect. Both roles report to Gordon Bloor, CEO, and will support the company's product development plans and strengthen its new business drive.

Based at Tenfore's London offices, Woodward is responsible for all aspects of product development, operations and support. Also based in London, Collins will spearhead the company's global new business drive, with an initial focus on Europe.

Woodward comments: "Tenfore is a growing company and having won some major deals it is well-positioned to further increase its market share. With a solid technical infrastructure and some ambitious expansion plans, this is an exciting time to join. My aim now is to build upon this foundation and ensure our systems, processes and networks are best-in-class."

Woodward has 20 years' experience in financial services. He spent 17 years at Thomson Financial, including working at Datastream and Primark International, in a variety of positions including chief operating officer, Europe & Asia, for the sales & trading division. His other positions include global head of divisional technology at Reuters, VP application delivery EMEA at EDS, and most recently CIO at Prudential UK & Europe.

Collins has held a number of senior sales roles in the financial industry, including sales management roles at Informa Global Markets and Bloomberg, and most recently sales director at IFR Publications, a division of Thomson Financial. Collins comments: "Tenfore is a progressive company with the flexibility to adapt to clients' requirements through strong forward-thinking management. This ethos has enabled Tenfore to deliver real value to the corporate market and affirm its position alongside the established vendors. I'm now looking to develop the sales structure and realise further revenues by confirming our reputation as a technically reliable and professional provider."

Tenfore's delivers real-time and historic prices for all major European, US and Asian-Pacific markets, with content sets including equities, derivatives, commodities and indices data as well as news and research. Clients can also access Tenfore's independently-sourced FX feed, containing a wide range of leading and specialist currency rate contributors. With ticker plants in Frankfurt, New York and London, and state-of-the-art communications network and ticker plant software, Tenfore can deliver feeds with single digit millisecond latency.

Gordon Bloor, CEO, Tenfore, says: "Having carved a real niche for ourselves in the corporate market place, we're ready for the next stage of our growth. We've attracted two very high-calibre people, who'll both be instrumental in driving our product and sales strategies, and delivering further value to our clients."