18 July 2018
Visit www.avoka.com

Orion Books launches new ATM:ad campaign

21 May 2007  |  2003 views  |  0 Source: ATM:ad

Orion Books, which ran a highly successful campaign using ATM:ad, the cash machine medium in April, has booked a fresh promotion to launch a new hardback novel from thriller writer, Harlan Coben.

The Orion campaign, which goes live on May 21st, will promote "The Woods", the latest Coben title, which is being launched in hardback on May 16th. Like the previous Orion campaign for Coben's novel, "Promise Me", this creative will also be based on a video, featuring teenagers lost in the woods. The accompanying strapline is 'Get lost in The Woods'.

The ads will run for four weeks across selected cash machines in the capital, including London Underground sites, railway stations and shopping malls. During the run, the ad is expected to deliver 210,000 one-to-one transactions and 55,000 cash machine receipts, which will also feature a reminder of the campaign, further strengthening the promotional message.

Claire Brett, Senior Marketing Manager at Orion Books, said: "This ATM:ad campaign follows on from the success of our previous promotion for "Promise Me". It was the first time that a book publisher had used such a medium and it worked extremely well. Harlan Coben's thrillers are very atmospheric and ATM:ad enables us to get this sense across in a vivid and impactful manner."

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit https://secure.vasco.comVisit info.nice.comVisit http://go.jumio.com/finextraAd

Top topics

Most viewed Most shared
Metro Bank opens developer portalMetro Bank opens developer portal
9509 views comments | 5 tweets | 14 linkedin
Anything Visa can do...Mastercard takes time outAnything Visa can do...Mastercard takes ti...
8902 views comments | 6 tweets | 14 linkedin
Citi to streamline corporate receivables with HighRadiusCiti to streamline corporate receivables w...
7842 views comments | 1 tweets | 5 linkedin
Mastercard enlists Worldpay to push Vocalink's Pay by Bank appMastercard enlists Worldpay to push Vocali...
7775 views 19 comments | 14 tweets | 29 linkedin
Banks stand to reap $512 billion revenue boost from 'intelligent automation'Banks stand to reap $512 billion revenue b...
7653 views comments | 21 tweets | 30 linkedin

Featured job

Competitive base + commission + benefits
London, UK

Find your next job