Aviva launches direct motor insurance services in Poland

Source: Aviva

Aviva's Polish operation, Commercial Union Poland, is to enter the direct motor insurance market, taking advantage of the burgeoning growth in car ownership and the population's rapidly rising levels of disposable income.

Policies will be sold direct to customers via the telephone and internet. Commercial Union Poland already provides home insurance alongside its life and pensions business, which has more than three million customers in total.

Car ownership has grown exponentially in Poland over the past 15 years, with 43% of the population now owning cars (a similar level to the UK), and the car insurance market - worth £1.9 billion - is expected to double within the next 10 years.

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