Experian buys French e-marketing outfit Emailing Solution
03 May 2007 | 2037 views | 0
Experian, the global information solutions company, announces that it has acquired Emailing Solution, a leading French permission-based email marketing company.
This acquisition extends the geographical reach of our existing CheetahMail business into one of the largest and fastest growing email markets in Europe. CheetahMail now has offices in six countries, serving clients in over 30 countries.
Founded in 2001, Emailing Solution provides email development, delivery and management services to over 300 clients in the retail, catalogue, financial services and media sectors. All emails are sent on behalf of clients to consumers who have given their consent to receive marketing and commercial emails. Its clients include AXA, Orange, Staples and HP.
Emailing Solution's sales in the year to December 2006 were €4m, with gross assets as at December 2006 of €2m. The company was purchased from its founders and will form part of Experian's Marketing Solutions business.