Fidelity National Information Services buys CRM vendor Marketing Solutions
03 May 2007 | 1212 views | 0
Source: Fidelity National Information Services
Fidelity National Information Services, (NYSE:FIS) announced today it has acquired Marketing Solutions Inc. (MSI), one of the fastest-growing providers of customer relationship management (CRM) and profitability offerings to community financial institutions.
MSI develops highly intuitive, Web-based technology products that enable community financial institutions to tailor offerings, cross-sell products and maximize client relationships. Through accurate analysis and automated functionality, MSI offers financial institutions a valuable resource to sharpen their competitive edge. In addition, MSI offers financial institutions the unique opportunity to provide personalized direct mail to clients, using outsourced marketing options.
As a result of the acquisition, MSI's CRM capabilities, profitability solutions and relationship pricing structure will be integrated with other FIS solutions, providing a tightly integrated system that will assist financial institutions in maximizing net interest margins while achieving strategic goals.
"We have partnered with MSI in the past and share a number of highly satisfied clients," said Gary Norcross, president of the Integrated Financial Solutions division of FIS. "This acquisition expands our core capabilities, which will help our customers become increasingly more profitable by enabling them to make more informed decisions."
"With FIS' momentum in the marketplace, it is an exciting time for us to join the team," said Neal Packard, chief executive officer of MSI. "We believe that the MSI technology will further enhance the differentiating qualities of FIS' solid core systems."
As part of the agreement, MSI's executive team, lead by Neal Packard, will join FIS.