Findomestic, the leading Italian consumer credit provider, has chosen Welcome's XLS payment software to provide merchants with the ability to create more added value on their co-branded credit cards.
The XLS technology has been designed to equip merchants with innovative marketing solutions, so helping them to gain a stronger hold on their market.
Findomestic is a non-bank consumer finance specialist which relies on a commercial agreement with major Italian retailers to deploy their co-branded merchants' cards. Welcome's XLS payment software allows merchants to differentiate and customize their credit cards and encourages them to distribute these cards instead of competitors'.
"XLS is a promotional tool that enables us to adopt "three-part marketing", said Andrea Mincolelli, Marketing Director of Findomestic. "This means innovative and high perceived value rewards for cardholders, a differentiated financial package for the distributing merchants and a competitive advantage for Findomestic."
"As a non-bank consumer finance specialist, Findomestic has extensive expertise in merchant network management. By using XLS, it can be assured of success in deploying its cards," said Philippe Bontemps, Regional EMEA Director of Welcome.