Experian, the global information solutions company, announces that it has acquired Informarketing, a leading direct marketing services provider in Brazil.
This acquisition will help Experian to build its presence in this high growth market.
Founded in 1995, Informarketing provides marketing data, services and analytical tools primarily to the financial services sector. Its clients include multinational and local companies, including HSBC, Banco Safra and UOL, the largest Internet Service Provider in Brazil.
Informarketing's sales in the year to December 2006 were $6m, with gross assets as at 31 March 2007 of $2m. The company was purchased from its founder. Informarketing will become part of Experian's Marketing Solutions division.