Huntington implements CashEdge account opening and funding tool

Huntington's online offering is known as Anywhere Savings. It has allowed Huntington to expand its online offerings, deepen relationships with customers and attract new customers.

"Huntington helped lead the way in the introduction of online banking and was the first bank to offer online bill pay," said Tim Scholten, senior vice president at Huntington. "Offering an easy and convenient way to open savings accounts online helps our customers to manage their finances in the comfort of their homes. When we considered possible providers, CashEdge emerged as the vendor that could give our customers the level of service they have come to expect from Huntington."

"We are pleased to be selected by a bank that prides itself on the quality of its online presence and strong commitment to customer service," said CashEdge CEO Sanjeev Dheer. "Low account funding rates - due to unclear instructions and time consuming application procedures - are among the biggest hurdles in the online account opening process. Fast and intuitive, CashEdge's OpenNow and FundNow solutions provide online hand-holding to maximize new account completion rates and customer loyalty."

Huntington's Anywhere Savings is driven by CashEdge's OpenNow and FundNow services. OpenNow and FundNow are the industry's first end-to-end, single session, online account opening and funding solutions. These services enable existing and prospective customers to securely open and fund new accounts in real time through Huntington's site. OpenNow is an instant online account enrollment, authorization and validation product. FundNow provides a risk-managed service for funding new accounts online. Together, the solutions significantly increase new account completion rates by reducing the time and complexity of opening and funding a new account.