The new private equity capability of this product will enable the private client sector to take advantage of non-traditional investment opportunities and subsequently help maximise profits for clients.

activebank Wealth Manager now gives investment firms the flexibility to effectively manage syndicated investments within the same system as traditional asset classes. This enables them to be more pro-active in creating bespoke investment opportunities because they can easily manage new private equity projects - such as land investment - for their clients to participate in, ultimately providing a broader level of service. The integrated CRM, risk management, performance measurement and client reporting capabilities of the product will also improve the investment management process.

"Today's financially astute high net worth individuals often demand a vast array of investment options from their wealth managers and are increasingly interested in making higher returns at an increased risk," said Gary Linieres, sales director at Financial Objects. "As a result of this high demand for private equity account management we have adapted our solution, which should prove particularly beneficial to boutique asset management firms which use their flexibility to differentiate themselves from the competition."