Building on the wide range of options already available with Entrust IdentityGuard, Entrust, (Nasdaq: ENTU) is launching a five dollar one-time-password (OTP) hardware token.
With the introduction of this OTP token, Entrust will officially enter the $500 million security hardware token market. In addition, Expedia will become the first to deploy the new Entrust token.
"Last year, we entered into a strategic relationship with Entrust because they had the best customer value proposition and the full suite of solutions that we needed. We plan to further expand our brand globally this year and required a more flexible and extensible authentication solution. The Entrust IdentityGuard token solution fills that gap at a price that is best in class in the industry. This is another data point to reassure us that we picked the right company. We continue to view our 2006 investment with Entrust as a secure foundation from which to grow our business globally," said Expedia Chief Information Officer Bill Holtz. "From digital certificates to grid authentication to hardware tokens, in a single platform Entrust delivers the range of authentication choices we need to address our range of business needs."
Entrust's OTP tokens are designed to deliver exceptional security and reliability at a fraction of the cost of traditional suppliers, making them an excellent choice for deployments where tokens are the preferred authentication method. Entrust IdentityGuard tokens can be integrated seamlessly as one of multiple authentication methods in use with the Entrust IdentityGuard multifactor authentication platform. By deploying Entrust IdentityGuard, administrators can tailor authentication methods to various users' individual security needs while seamlessly managing a variety of authentication methods - - simply, easily and inexpensively. Currently in production, the Entrust IdentityGuard token commercial availability is targeted for Q2 2007.
"Tokens can be a very effective authentication method but historically have had a prohibitively high price tag. That changes today with the launch of our inexpensive token option," said Entrust Chairman, President and Chief Executive Officer Bill Conner. "Entrust cares about helping our customers be secure while creating value for their stakeholders, not painfully gouging them with a single authentication method. In addition, our customers will spend a fraction while getting a complete authentication platform that offers a range of additional authenticators - not just one."
Expedia is the world's leading online travel company, empowering business and leisure travelers with the tools information they need to easily research, plan, book, and experience travel. Expedia, Inc. also provides wholesale travel to offline retail travel agents. Expedia, Inc.'s portfolio of brands include: Expedia.com, Hotels.com, Hotwire Expedia Corporate Travel, TripAdvisor and Classic Vacations. Expedia, Inc.'s companies also operate internationally with sites in Canada, the United Kingdom, Germany, France, Italy, the Netherlands, Australia and China, through its investment in eLong.
"Adding a time-based token to our arsenal gives us even more flexibility to choose the appropriate authentication mechanism for different users," said Expedia Chief Information Security Officer John Millican. "The best part is that we can issue tokens to users who, by the nature of the information they need to access, must have a stronger level of authentication while offering more appropriate options to a broader audience, all from the same authentication platform."
A principal benefit of the Entrust IdentityGuard multifactor authentication platform is the flexibility and convenience it offers, allowing organizations to support a range of consumer and enterprise authentication capabilities from a single software base. With centralized policy, these methods can be deployed individually or layered without requiring the deployment of separate security infrastructures. Entrust OTP tokens continue this focus on providing users a variety of options by providing strong, flexible authentication tailored to a user's needs - all at a fraction of the cost of competing solutions.
This flexibility makes the Entrust solution particularly appealing to businesses with a varied customer base, such as financial institutions which may prefer different authentication methods for different customer segments. For enterprise authentication, Entrust's consistent focus on providing a flexible open platform means Entrust IdentityGuard can support remote access solutions from all the leading remote VPN access vendors, including Cisco, Nortel, Check Point and Juniper - giving users a wide array of options to help meet their remote access needs.
Other authentication options that are supported by Entrust IdentityGuard include machine fingerprinting, questions and answers, out-of-band one-time passcodes, mutual authentication through picture replay and physical, second- factor authentication through Entrust's patented grid card technology. Entrust IdentityGuard also supports other third party OTP tokens today.