Michigan's Christian Financial Credit Union is enhancing communications with its members by leveraging self-service technology to deliver customized marketing messages through Diebold's Campaign Office software.
Campaign Office uses demographic and other account information to determine relevant marketing messages for individual ATM users, allowing financial institutions to deliver mortgage information to potential homebuyers and investment strategy to customers with higher balances.
"We're trying to reach all of our members at their chosen points of access," said Lauren Vance, marketing manager for Christian Financial Credit Union. "A point-of-sale display is the traditional method of branch marketing, and we consider Campaign Office to be the electronic equivalent."
A server-based solution, Diebold's Campaign Office offers consumers the ability to personalize transactions in addition to providing financial institutions with a reporting mechanism to gather information on usage patterns and consumer responses from campaigns.
"Campaign Office lets financial institutions reach customers with specific messages," said Dave Bucci, Diebold's senior vice president, Customer Solutions Group. "The ability to do targeted marketing through the ATM has long been a challenge for banks, but Campaign Office provides the solution."