Midwest Bank selects Harland customer relationship management platform

Source: Harland Financial Solutions

Midwest Bank & Trust Company recently licensed Harland Financial Solutions' Encore! Sales & Service to facilitate its aggressive growth initiatives.

Midwest Bank & Trust Company, which is headquartered in Chicago and has $2.3 billion in assets, will use Encore!'s customer relationship information, sales and referral tracking, and enhanced account-opening efficiencies. Using Encore! in conjunction with Harland Financial Solutions' Touché Analyzer MCIF, the bank is striving to better understand product and relationship profitability, improve cross-selling, provide more personalized service to its customers, and execute integrated multi-channel marketing campaigns.

Midwest Bank & Trust Company expects the enhanced sales, service, and customer insights to play an integral role in supporting its growth objectives. Currently serving the north and northwestern suburbs of Chicago with 24 branches, the bank intends to expand to a "super community" model through acquisition, serving the entire Chicago metropolitan area. The bank's first acquisition, Royal American Bank, was a private client bank with six locations. "We expect Encore! to help us understand these relationships so we can maintain and improve on the service delivery expectations," said Dennis Motyka, executive vice president of Midwest Bank & Trust Company's retail banking division.

Motyka expects to leverage the bank's well dispersed, locally owned "super community" advantage and quality staff throughout Midwest Bank & Trust Company's entire branch network to overcome competition in the area.

"In order for our vision to be executed and to win over our competition, we need well-trained, knowledgeable bankers," he said. "Encore! provides the tools we need to empower our employees with knowledge and improved operational efficiency."

Tom Richards, executive vice president and general manager of Harland Financial Solutions' Retail Solutions Group said, "We are proud to expand our relationship with Midwest Bank & Trust Company and support the institution's growth initiatives by tracking its continued progress."

In addition to Encore! Sales & Service and Touché Analyzer, Midwest Bank & Trust Company also uses EZTeller and LaserPro from Harland Financial Solutions.

Comments: (0)