ATM:ad Insight, the new customer relationship management (CRM) solution from i-design has been launched today and is already on the order books of a major blue chip client.
This new offering further enhances the capabilities of ATM:ad, allowing financial institutions and 3rd party advertisers to gain valuable information about the audience interacting with their ATM:ad campaigns.
Nationwide Building Society, which already has an exclusive agreement with i-design, running ATM:ad across its entire ATM network, has signed up to this new CRM feature set, extending the ATM:ad agreement into the next decade. The new features will go live across the Society's network early next year and will include a range of advanced personalisation and targeted profiling features.
Insight also enables advertisers to interact directly with customers by inviting them to answer a relevant question on-screen. The question, which occurs when the cash is being counted does not prolong the transaction time. This 'direct response' feature enables banks to gather valuable insight into its customers and also allows third party advertisers to gauge a customer's intention to purchase.
Kevin Scott-Evans, Head of ATM services at Nationwide Building Society adds, "We are extremely excited about this development. CRM is becoming more and more important through all channels, and the ATM is no different. ATM:ad has been successfully proven as a powerful marketing tool to Nationwide, and these additional CRM features rapidly deliver further personalisation and customisation at the ATM with minimal internal resource. Our roadmap has always been to personalise the customer experience at our ATMs and our ongoing relationship with i-design makes this possible."
Ana Stewart, Managing Director at i-design said "We are delighted that Nationwide has selected our solution to deliver CRM at the ATM. This is a major step forward for the service we provide through ATM:ad. The feature set further enhances the accountability we offer, providing both banks and 3rd party advertisers with valuable data that is not accessible via any other outdoor media, without imposing on the customer's time."