With 20 years of experience providing technology-based solutions to investment industry, Rudley is responsible for driving lead generation, client management and the overall sales operations for the firstRain customized research service for investment professionals and money managers.

"We have been experiencing a tremendous uptick in interest from the marketplace," said Penny Herscher, president and CEO of firstRain. "Todd's experience leading sales organizations that provide investment-technology solutions to major financial services institutions has given him a deep understanding of the needs of these professionals and how technology can help them make better financial decisions. This insight offers firstRain clients great value as we expand our client base."

firstRain provides customized premium research services to financial services professionals. firstRain leverages its patented search technology and a unique methodology for understanding the market context, or "ecosystems" of target companies, to save clients valuable time during the research process and to deliver key information to clients from sources they may currently miss.

Prior to joining firstRain, Rudley drove the sales strategy of portfolio management and investment technology solutions for Mellon Financial. Rudley worked closely with top buy-side institutions to deliver technology solutions tailored around their workflow and information requirements.

Rudley has also held major sales leadership and management positions at Eagle Investment Systems, Golden Source (then Financial Technologies International) and Advent Software. He started his career at Goldman Sachs and Company.

"firstRain has set a very high standard in terms of the types of clients using the service, as well as the quality of service delivered," said Rudley. "I look forward to applying my years of experience in this market to provide investment professionals with the service they need now to remain competitive."