Welcome names Rose Del Col Latin America regional director

Source: Welcome

Welcome today announced that Rose Del Col has been appointed Welcome's Latin America Regional Director.

Rose is based in Sao Paulo, Brazil and she is responsible for developing all Welcome's activities in Latin America.

Rose has got a broad experience in the financial services arena and she has spent the last 6 years in MasterCard Brazil making significant contribution to Latin America's MasterCard Advisors and MasterCard Rewards revenue and project delivery. Rose totals more than 18 years of experience in financial services marketing, mainly bankcards, private label cards and insurance. Prior to MasterCard, Rose worked for GE Capital as marketing director, managing a private label portfolio of 3.5 million cards.

"Successful deployments of Welcome's payment software XLS in Mexico with Vida Bancomer's and VisaNet in Brazil are extraordinary opportunities for Welcome to expand the model in other countries of the Latin America region," said Philippe Vinci, Emea & Americas CEO, Welcome. "Rose's rich background in payment will provide the expertise and vision that is required for such an important and high-growth region and will bring real added value to our banks."

Latin America currently has 293 million bank cards (credit and debit cards), a market that is growing at over 22.2% per year. Banks in this region are facing rapid growth and high pressure from private label cards new players.

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