The latest edition of the cutting-edge offering introduces two new products, Talisma Voice and Talisma Campaign, and includes numerous enhancements to existing channels, empowering financial services organisations to proactively engage customers and prospects to further enhance the customer experience, improve service quality, and uncover new business opportunities.

Talisma Voice allows financial services companies to offer Web site visitors instant access to a live agent using Voice over Internet technology, providing rapid, personalised service. To use the technology, visitors simply click a button on the site to establish a voice connection with an agent directly to their computer. Talisma Voice helps organisations by providing online instantaneous voice communication to increase customer satisfaction, reduce Web site abandonment, and drive increased sale closure rates, while at the same time reducing telephony infrastructure costs.

Talisma Campaign enables contact centres to facilitate a continuous customer dialog and proactively deflect inbound emails and telephone calls by educating, alerting, and informing customers about product updates, billing notifications, and profile updates. The real-time offer engine enables companies to create personalised offers to send to customers based on a customer's response to a previous campaign, the customer's profile, or their current Web site activity. Talisma Campaign can also distribute up-sell and cross-sell promotions to agents to deliver to customers based on the customer's profile and interaction history.

"Our company vision has always been to enable businesses to provide an exceptional customer experience," said Dan Vetras, President & CEO, Talisma. "Talisma CIM 8.0 furthers that vision by emphasising the importance of our pervasive and proactive capabilities. The enhancements to our CIM suite help financial services companies take advantage of business opportunities and improve operational eal efficiencies. Talisma CIM 8.0 will not only address market demands for an integrated solution that can handle any channel of interaction, but will also help businesses improve customer satisfaction and enhance the overall customer experience."