Duff will also assume the role of head of its quantitative research group. Duff joins SuperDerivatives from Susquehanna International Group (SIG) where he served as head of equity exotic derivatives trading in its joint venture with The Bank of New York. Prior to SIG Duff was head of quantitative research at Morgan Stanley and at Barclays.

Based in the company's London European headquarters, Duff will drive the company's fast expansion of its line of equity options solutions for real-time pricing, portfolio revaluation, dividend forecasting, risk management and trading.

Welcoming the new appointment, David Gershon, CEO and president of SuperDerivatives says: "We are seeing huge demand for our equity options platform that stems from two reasons. The first is the fact that our equity option pricing platform SD-EQ is a bridge between the exchanges and the OTC market. The second is that equity derivatives linked notes are becoming increasingly popular and there is a greater need to provide prices and revaluations to the exotic options they embed. I am convinced that Adam's extensive background in trading equity derivatives and developing analytics for various complex structures make him ideal for further expanding our advanced offerings for exotic equity options, cross-asset equity linked notes and various multi asset structures."

SuperDerivatives has invested a lot of resources to develop its multi asset systems and structured products in the past couples of years while its platforms have constantly been enhanced to meet the needs of the professional market in both the sell and buy side.

Commenting on his appointment, Adam Duff says: "It is well known that leading options practitioners agree that the SuperDerivatives systems are the most accurate, powerful and user friendly platforms. As a user of the platform in my previous role in trading I definitely agree with this statement. I am excited to join SuperDerivatives and hope that the new innovations we intent to add to the equity platform and the additional multi asset structure products we will support will benefit our thousands of users all over the world", and he concludes: "It is very satisfying to join a company whose target is to introduce transparency to options pricing."