The two-week campaign which goes live on November 6th, will run on 171 ATM's in Newcastle, the East Midlands, Liverpool, Bristol and Belfast. ATM:ad estimates the advertising will attract 755,000 one-to-one's during the fourteen day period, and create over 3 million impacts. As well as the on-screen element, easyJet are also featuring the campaign message on the front of the takeaway receipt. This ATM activity is part of a seven figure out of home campaign running through the month of November, taking in a number of ambient formats as well as traditional roadside and banner formats.

easyJet selected ATM:ad for this campaign because it enables advertisers to target their advertising to specific geographical locations. Five different creative executions will run simultaneously, featuring some of easyJet's best fares from the five regional airports.

Sam Bryant, Associate Director at Posterscope, said: "OMDUK/Posterscope are constantly challenged by easyJet to deliver a ubiquitous presence within each of their core regions. Through using ATM:ad we have not only been able to deliver this on a geographical level without any wastage, but really integrate the easyJet brand into the local community giving more relevance to a 'local airport' message.

"Another key factor for including ATM:ad is that it helps to emphasise to the consumer the excellent value of the deals easyJet are offering. When you consider that the national average amount of cash withdrawn at each visit is £60, and easyJet are offering a range of flights for no more than £26.99 it really helps put the message into perspective."

Planning and buying for the campaign was carried out by OMD UK and Posterscope.